Psychology & Psychiatry
When red evokes mischief
The color red is usually associated with inducing compliant behavior with stop signs, warning lights and corrections on a graded assignment.
Jul 8, 2016
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News tagged with consumer psychology
Psychology & Psychiatry
At the store or work, a to-do list helps
(HealthDay)—You're less likely to forget grocery items if you take a list when shopping rather than relying on your memory, a new study finds.
Apr 11, 2016
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Psychology & Psychiatry
Warning of potential side effects of a product can increase its sales
Drug ads often warn of serious side effects, from nausea and bleeding to blindness, even death. New research suggests that, rather than scaring consumers away, these warnings can improve consumers' opinions and increase product ...
Sep 24, 2013
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Psychology & Psychiatry
Who likes bling? The answer relates to social status
(Medical Xpress)—A desire for expensive, high-status goods is related to feelings of social status - which helps explain why minorities are attracted to bling, a new study suggests.
Dec 17, 2012
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Psychology & Psychiatry
What is the psychology behind our desire to wait in line for the latest and greatest?
(Medical Xpress)—As the Black Friday sales start earlier and the smartphones play hard to get, a Kansas State University professor says psychology can explain why consumers wait in line for the latest sales, gadgets and ...
Nov 14, 2012
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Psychology & Psychiatry
Marketing is more effective when targeted to personality profiles
Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After all, the concerns of first-year college students are going to be different ...
May 21, 2012
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